You can change your cookie choices at any time:
1. What cookies are
Cookies are small text files placed on your device when you visit a website. They allow the site to remember your actions and preferences, and help website owners understand how the site is used. Similar technologies (local storage, pixels, tags) are covered by this policy as well.
2. How we use cookies
The ASHELLE INC website, squaemouth.com, uses three categories of cookies. Necessary cookies are always active because the site cannot function without them. Analytics and marketing cookies are set only after you give consent in the banner shown on your first visit; until then, Google tags (if installed) run in "denied" consent mode and do not store advertising or analytics cookies.
2.1 Necessary cookies
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| PHPSESSID | squaemouth.com | Keeps your session and protects the application form against cross-site request forgery and spam. | Session |
| ashelle_consent | squaemouth.com | Stores your cookie choice so the banner is not shown again. | 180 days |
| ashelle-cookie-consent (local storage) | squaemouth.com | Detailed record of your consent (categories, date, version). | Until deleted |
2.2 Analytics cookies (consent required)
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes visitors to measure traffic and usage. | 2 years |
| _ga_* | Google Analytics | Maintains session state. | 2 years |
| _gid | Google Analytics | Distinguishes visitors (24-hour window). | 24 hours |
2.3 Marketing cookies (consent required)
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| _gcl_au | Google Ads | Stores information about ad clicks to measure conversions. | 90 days |
| IDE, test_cookie | Google (doubleclick.net) | Used to show relevant ads and to measure and improve ad campaigns (remarketing). | Up to 13 months |
| _fbp | Meta | Ad measurement and remarketing, if a Meta pixel is installed. | 90 days |
The list above reflects the tools we use or plan to use. Third-party providers may change cookie names and lifetimes; their current details are available in Google's cookie policy and Meta's cookie policy.
3. Google advertising features
With your consent we use Google Ads conversion tracking and remarketing. This lets Google show our ads to people who visited this website and measure whether an ad led to an application. Google may combine this data with other information it holds about you under its own privacy policy. You can opt out of personalised ads at adssettings.google.com, and you can install the Google Analytics opt-out add-on.
4. Managing cookies
- On this website: use the "Cookie Settings" link in the footer or the button at the top of this page to change or withdraw your consent. Withdrawal applies to future visits; already collected data is handled under the providers' policies.
- In your browser: you can block or delete cookies through your browser settings (Chrome, Safari, Firefox, Edge). Blocking necessary cookies may prevent the application form from working.
- Industry opt-outs: Digital Advertising Alliance and Your Online Choices (EU).
5. Do Not Track and Global Privacy Control
Our consent banner is the primary way to control cookies on this site. Where required by law, we treat a Global Privacy Control (GPC) signal from your browser as an opt-out of marketing cookies.
6. Changes and contact
We may update this policy when we add or remove tools. The revision date is shown at the top of the page. Questions can be sent to [email protected]. See also our Privacy Policy.